Brazil’s Path to Environmental Leadership: A Perspective from FGV Europe’s Director, Cesar Cunha Campos

Geben Sie hier Ihre Überschrift ein

 v sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

 v sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Changing the Narrative: Brazil’s Environmental Commitment and Path to Sustainability Leadership

At FGV Europe, we are committed to exploring and addressing some of the most pressing global challenges. Today, we’re happy to share insights from our Director, Cesar Cunha Campos, on a topic of paramount importance: Brazil’s role in environmental sustainability. Read the full article:

BRAZIL SHOULD GUIDE ENVIRONMENTAL SUSTAINABILITY, NOT BE GUIDED BY IT 

Brazil’s forest wealth is one of its greatest assets. Around 59 percent of the country is covered by natural and planted forests. It is home to a large part of the world’s largest tropical forest, the Amazon, considered the most important reserve of biological diversity on the planet.

Its preservation is a national and international concern. Our environmental legislation is one of the most advanced in the world, but the task of preservation is not trivial. It involves monitoring an area the size of several European countries combined, with immense access difficulties and requires enormous human and financial resources. 

But Brazil’s protectionist policy, even with its relatively precarious control, has shown its results. According to WWF-Brazil, 80 percent of the original Amazon rainforest remains practically intact. It is, therefore, feasible to take care of this heritage of millions of species, including animals and plants, which represents an immense value for the whole of humanity.

However, many times, out of ignorance or commercial interests, Brazil is seen as a country that doesn’t preserve its forest wealth. This image harms Brazilian products and does not reflect the reality of the country’s protectionist efforts. We need to think about how to combat this problem. 

In the age of communication, it’s clear that we don’t communicate well. There is no clear Brazilian strategy for the reliable dissemination of our information, whether positive or negative. Oftentimes, the news in the international environment is biased and based on organizations that don’t have the technical representation to do so, which causes damage to the image of Brazil and its products.

One strategy to combat this would be to take the lead in the situation, with a plan to constantly publicize, comprehensively and consistently, all of Brazil’s efforts to preserve the environment. We need to make known the results we have already achieved and what still needs to be done, including to broaden the scope of international partnerships. There are many international resources available for environmental preservation actions.

In addition, it would be important for Brazilian brands and products to be associated with sustainability, in the same way that other countries do. Japan is associated with technology, Germany with automotive engineering, Italy with design, and Colombia with top-quality coffee. These are cases that serve as benchmarks since these perceptions are not “organic”. In other words, they were generated through a decades-long publicity effort. 

In short, Brazil should and can announce its efforts towards environmental sustainability, valuing what has already been done, without hiding the challenges. All it needs to do is disclose real and reliable information to make it very clear that Brazil is a country that can lead the world in environmental sustainability and not be guided by it.

Cesar Cunha Campos

Stay tuned for more insights and updates from FGV Europe as we continue to explore the complex challenges and opportunities facing our world today.

Share this on

LinkedIn
Twitter
Email

Join the event

Brazil’s Path to Environmental Leadership: A Perspective from FGV Europe’s Director, Cesar Cunha Campos
WordPress Cookie Plugin by Real Cookie Banner