German Automotive Industry at the Center of the First Event
With the provisional entry into force of the Free Trade Agreement between the European Union and Mercosur scheduled for May 1, 2026, FGV Europe hosted, on March 19 in Brussels, a luncheon-debate bringing together representatives of the German automotive industry and the European External Action Service (EEAS).
The meeting aimed to discuss both the positive impacts and the challenges of the agreement for one of the most important sectors of the Brazilian economy: the automotive industry. The exchange of perspectives highlighted both commercial opportunities and potential points of attention arising from the implementation of the agreement.
This initiative marks the beginning of a new series of events organized by FGV Europe, dedicated to examining the benefits and opportunities generated by the EU–Mercosur Agreement for Europe and Latin America from different sectoral perspectives.
Participants included representatives from leading industry stakeholders such as BMW Group, Volkswagen Group, Daimler Truck AG, the German Association of the Automotive Industry (VDA), and the Representation of the State of Baden-Württemberg to the European Union.
Held in a luncheon-debate format, the event featured an institutional presentation by Cesar Cunha Campos, Director of FGV Europe, followed by a presentation by Alexander Somoza, Brazil specialist at the European External Action Service (EEAS).
The introductory remarks were followed by an open and informal discussion among participants on the agreement’s impact on the automotive sector.
The initiative is part of FGV Europe’s ongoing efforts to foster dialogue and promote a deeper understanding of the economic and industrial implications of the EU–Mercosur Agreement.
Future editions of the series will continue the debate, with upcoming events planned in Brussels, Berlin, and Madrid, focusing on other strategic sectors for both regions.
