Objective: Cooperation agreement to bring to Brazil the largest food and beverage fair in the world – Anuga.
In 2015, FGV Europe and Koelnemesse started a partnership to bring URBANTEC to Brazil, an international conference on sustainable and smart urban development.
The success of this partnership expanded FGV’s relationship with Germany, and in 2016, FGV opened FGV Europe, FGV’s first representation office in Europe. The city of Cologne, is a sister-city of the city of Rio de Janeiro.
Afterwards, a new project arose: the 2nd edition of urbantec, in 2017;
The success of this strategic partnership brought to Brazil the first exclusive business fair for the food and beverage industry in Brazil, ANUFOOD BRAZIL 2019, and in March 2020, brought the 2nd edition of this fair, ANUFOOD BRAZIL 2020, which also included the co-organization of a congress that accompanied the fair. FGV Europe held two events to promote the ANUFOOD fair during ANUGA 2019 in Cologne, and participated in an event in São Paulo, in December 2019.
Koelnmesse is a trade fair company based in Cologne, Germany, owner of Anuga brand.
To learn more about Anufood Brazil, click here.